Budgens' Halloween Celebrity Pumpkins Campaign

Budgens celebrates Halloween with a celebrity pumpkin campaign, to promote its fresh, seasonal produce.

Local London Celebrity and X-Factor Finalist Kitty Brucknell auctions off her hand-carved pumpkins for charity at Budgens in Fulham          

This weekend local London-based singer and X-Factor Finalist Kitty Brucknell auctioned off three pumpkins freshly carved by herself, in the name of charity at the Budgens of Fulham store, making £100 for the Guillain Barré Support Group.

After an exciting auction with a live guillotine and Kitty dressed up in Marie Antoinette style, the store had a great Halloween theme throughout. The highest bidder won the personalised pumpkin for £100, which was donated to the Guillain Barré Support Group, helping and supporting people affected by Guillain-Barré syndrome.

Budgens of Fulham was full of busy afternoon shoppers and loyal fans of Kitty that travelled from all over just to see her auction off her customised pumpkin. She was joined by Store Manager, Bruce Hodgson who assisted her with the auction.

 Budgens of Fulham Store Manager Bruce Hodgson comments on the pumpkin season: “Every year we sell hundreds of fresh pumpkins, and we love watching the kids’ excited faces as they leave the store, ready to get carving.”

With regards to the Halloween auction and having a local star in store, Bruce said: “It’s also nice to give something back to the local community, so we’re really grateful to Kitty for helping us to create excitement for shoppers as well as raise money a whooping £100 for charity! We’re very committed to helping local charities and what better way to do it than keeping it traditional for the Halloween season.”

Kitty Brucknell, the Queen of Pop in X-Factor 2011 was delighted to join Budgens of Fulham and commented on the outcome of the auction: “I was delighted to be asked by my local Budgens store to carve a pumpkin for a charity close to my heart. Having a pumpkin auction in store is such a fun way to raise money for charity and it’s great for the local community. I really felt the seasonal Halloween theme in store dressed up in Marie Antoinette style with a guillotine – it was brilliant! Fresh pumpkins are very popular this year and I was glad to be involved with this activity to do something for a good cause.”

Our store was completely packed

Before Jahmene even arrived at our store, it was completely packed with children and their parents who came for the auction. It was such a brilliant event and really promoted the seasonal range (pumpkins) we have in-store.

Lucy Worral, Marketing Manager
Budgens of Faringdon

Share, it makes sense