Freefold's UK Launch

Freefold is the UK's lightest suit folding system.  Sense was responsible for rolling it out. Recognise any famous faces?


From bike rest to office desk, Freefold comes to the rescue for cycling commuters.

Cyclists all over the UK can breathe a sigh of relief, as Freefold, - the award-winning, suit folding system, designed to change the lives of the 760,000 people that cycle to work, has finally launched.

Cycling has become an increasingly popular transport method due to government funding, increasing commuter costs, however it isn't always the easiest mode of transport for office workers.

Worldline Luggage, the creators of Freefold are dedicated to developing new products that remove the barriers people experience when choosing to cycle to work. 

Founder of Worldline Luggage and designer, Tony Higson was inspired to create the winning accessory Freefold after losing six stone by cycling to and from work. Working full-time in the city for many years made Tony realise the struggles of commuting as a cyclist.

Tony explains what made him take the leap and create the products: “When I was working in retail management I identified the gap in the market for this entirely new concept - Freefold. I noticed that there were fundamental issues with the suit carriers that were already available – the main one being that they weren't transferable to a bag of my choice, and that often added to what I was already carrying, which makes it difficult to ride safely.”

Freefold won the Eurobike Award for the accessories category, and Founder, Tony Higson attended the ceremony on 27th August in Friedrichshafen, Germany.

Product Information

The Freefold product is a lightweight suit folding system made from EVA foam.  The product resembles a coat-hanger shape, with folding sections and straps to keep everything in place.

In addition to Freefold, there is also a commuter travel system messenger bag available for purchase too.

Freefold and other products for cyclists are available exclusively online at Freefold currently sells at £39.99.

Postage and packaging in the UK is free and where possible, deliveries will be made by bicycle.  P&P costs £5.99 in Europe, and £9.99 worldwide.

Lisa and her team at Sense make it their mission to surpass your goal, they offer great ideas and direction, are young, creative, effective and really care. Without a doubt one of the best decisions I have made for my brand is to work with them and I consider them to be an extension of my business.

Tony Higson, CEO
Worldline Luggage Ltd

Share, it makes sense