GPDQ Launches 'Six Weeks Support' Campaign

Self-employed new mums call for maternity pay equality as over half suffer from mental health issues.

Self-employed mums in the UK are calling for the government to address the inequality in maternity pay, as a GP-led study reveals over half (59%) admit to suffering from mental health issues, caused by being forced to work immediately after giving birth.

A group of NHS doctors responsible for founding GPDQ, the doctor on demand app that enables patients to book and see a GP in the comfort of their own home, have funded a contextual study of self-employed new mums after seeing too many mums suffering in silence behind closed doors. The ‘Six Weeks Support’ campaign includes a petition, which will lobby government for change.

The GP-led study of 104 self-employed mums reveals that over half (59%) have suffered from anxiety, general stress or depression caused by the amount of responsibility associated with running a business and having a newborn. When asked how equality in maternity pay would have helped, 91 percent said they would have used the income to draft in extra support.

Becoming a mum has forced more than a third of new mums to throw the towel in completely (35%) and almost half (43%) considered ceasing trading due to the struggles of running a business and becoming a new mum, but against all odds, they kept going. Out of those who ceased trading, 10 percent went into employment and 20 percent are currently unemployed.

When the GP-led study asked self-employed new mums what negative side effects they had experienced because of being forced to work immediately after having a baby, the top five reasons were:

1.       General stress (67%)

2.       Inability to relax and enjoy my baby (59%)

3.       Lack of sleep, through worrying about the business (57%)

4.       Anxiety (55%)

5.       Loss of confidence in social or business situations (43%)

Dr Kristy Lau, NHS locum GP and one of the founding GPs behind the doctor-on-demand-app GPDQ explains why the campaign can make a difference:

“In the UK, self-employed women continue to receive 90 percent less maternity pay in the first six weeks than their employed equivalents, an injustice that is taking its toll on the health of the mother and her ability to bond with her new child, as 45 percent have no choice but to continue to work as soon as the day after giving birth.

“When a new mum takes her newborn to the GP for its routine checks, there is no way a GP can see what’s happening day-to-day for that mum – it’s only because we see them at home, that we have been able to see how big this problem is – and we think that what we have seen is the tip of the iceberg.

“With everything health related, prevention is always better than cure – if new self-employed mums can get maternity pay equal to their employed equivalents it’s at least one way they can get the support they need to enjoy motherhood, and avoid potentially life-threatening issues.”

Siobhan Merrifield of the Association for Post-Natal Illness (APNI) supports the ‘Six Week Support’ Campaign:

“Self-employed mums have a lot on their plate, which can induce mental health issues that wouldn’t have arisen if they were able to take time out, or, if like their employed equivalents, could take a reasonable amount of time out to bond with the new baby.  These figures should urge government to consider equality in maternity pay, to enable self-employed new mums to draft in the support they need and deserve.”

Anne Suosilta, Volunteer Manager for the Pandas Foundation, which is responsible for providing for pre, and post-natal depression advice and support to mums supports the ‘Six Week Support’ Campaign:

“This is a powerful campaign as the people behind it are the GPs who have first-hand experience of the struggle of mental illness behind closed doors. No one should feel alone, but the reality is that some self-employed mums can feel isolated without a team based support network.

“The first six weeks after birth is a crucial time for mum's mental health and PANDAS foundation are here to support. It is paramount that any additional pressures such as financial are removed - equality in maternity pay would absolutely help lighten the load.”

The study also revealed that even the idea of having a baby made 63 percent of self-employed mums fear for the future, and 67 percent admitted to underestimating the effect a newborn baby would have on their business. These concerns are evident in female start-up figures - In 2015, 126,000 businesses were created by women – down from the 139,000 in 2013.

The petition for all to sign is here.


For more information, or to arrange an interview, please contact the GPDQ press office at or call Lisa on 07525 204402.

About the Six Weeks Support study

  • Methodology – 104 self-employed mums took part in a survey from 1st- 30th September 2017
  • This campaign aims to apply pressure on the government to review their maternity pay policy, as already requested by the Federation of Small Businesses who asked, because of their self-employed report: for government 'to address the discrepancies between the self-employed and employees in the social security system'.
  • Once the petition has reached 1000 supporters, a request will be submitted to government for positive change.   

About GPDQ

  • GPDQ is the UK’s first GP-on-demand app, that connects its users (patients) directly with a local NHS GP who will visit them within hours at a location of the patient’s choice, may it be their home, workplace or a hotel if they are travelling from abroad. It’s particularly rated by parents looking for a second-opinion, or that extra reassurance relating to their children’s health.
  • GPDQ was the first ‘in person’ GP-on-demand app to launch in the UK, and was also the first to achieve CQC approval.
  • Patients can request a GP and track their progress from their smartphone, via the GPDQ app (downloadable for iOS or Android) or alternatively, they can call GPDQ, or visit the website to book an appointment.
  • Patients receive a full 25-minute consultation with a GMC-registered GP who has undergone GPDQ’s rigorous screening process, and if successful, they then undergo GPDQ’s intensive patient care training programme.
  • Since GPDQ’s launch in October 2015, its 45 fully-qualified and practicing NHS GPs have completed 4,000+ appointments across London, Manchester and Birmingham.


Our team at Sense listens to what our GPs are experiencing day in day out, and can tell us within minutes what campaigns are worthwhile in terms of the impact they will have - they are experts in government lobbying and know what media need and want. The Six Weeks Support campaign took a few weeks to create and launch, and already the government has responded - we hope to impact thousands of lives in the next year - no more suffering in silence!

Laura Pryzbek, GPDQ Marketing Manager

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