When one of our team members returned from holiday and asked "Why do people outside nightclubs call themselves PRs?" I stopped using the term.
Anyone that knows me will confirm that once I've made my mind up, I won't change it. I'm passionate about public relations, I'd argue that I'm one of the most passionate in the industry.
I am moving Sense away from the use of the term Public Relations (PR). We've actually got a swear jar, for anyone who dare to use the term in my presence.
The future is BPro™ - it's got what was formerly known as public relations at the core, but BPro™ includes so much more.
So what is BPro™?
BPro™ is the service we offer as Brand Protagonists™.
BPro™ services are based on the traditional principles of public relations, but have been redesigned and adapted to respond to the world we live in today. Our services range from creative product placement, to digital media, to shaping public policy.
Every brand will undergo the BPro Assessment™, which will enable us to establish if we can, and should, become advocates. This takes into consideration:
- Access all areas
- Strong business ethics
- Capacity to make a difference
- Investing in innovation for growth
- Level of support to embrace BPro™ to its fullest
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