In the UK, one in five consumers have ditched cows’ milk for a range of alternatives, however, a new study is set to help millions of people, and especially children, with undiagnosed intolerances get back to dairy.
A study, published today by a2 Milk UK has revealed that out of all parents that consider themselves as dairy intolerant, 39 percent would not let their children drink cows’ milk, even if the child doesn’t suffer from problems with it – that’s 4.9million families in total nationwide.
It also revealed that 57 percent of people that consider themselves as ‘dairy intolerant’, haven’t actually been diagnosed at all, meaning that at least 7.2 million people could potentially return to dairy and the health benefits it provides.
The study, which surveyed 300 people who consider themselves to be ‘dairy intolerant’, revealed that 82 percent of all respondents had not been medically diagnosed with a problem by their GP, so may unnecessarily be avoiding dairy products through fear of negative side effects.
a2 Milk’s campaign is designed to educate people about the two types of cows’ milk available in the UK – each naturally containing a different protein. The campaign is urging people who believe themselves to have a problem with dairy to simply try cows’ milk that contains the A2 protein only, instead of the regular cows’ milk that contains the A1 protein.
Dr Hilary Jones, GP and TV doctor comments on the findings from the a2 Milk UK study: “In the UK, we know that only five percent of people are medically diagnosed as lactose intolerant – that’s a reaction to the naturally occurring sugars in cows’ milk. What this new study has revealed – is that 7.2 million people may have left dairy behind unnecessarily - this very concerning, given the nutritional benefits it provides.
“What’s even more concerning is the amount of parents that have stopped their children from drinking cows’ milk – 39% is an alarming figure, and could have a major detrimental impact on the next generation’s growth and general health.”
Scott Wotherspoon, CEO of a2 Milk, UK said: “Our study shows that a large section of the UK population have stopped or dropped their consumption of cows’ milk. This study now gives us the evidence we need to go out and educate people who may have turned their backs on cows’ milk unnecessarily, to come back and give it another go.
“Over the last two years we have helped 20 farms in the UK convert their herds from producing A1 milk to A2 milk from pure A2 cows, to enable people to come back to the pleasure of drinking real, fresh milk.”
For more information on the study, and to find out more about getting back to dairy, consumers should visit www.a2milk.co.uk
For more information, interviews or images, please contact Lisa Malyon at Sense Communications at email@example.com or call 0203 551 3954.
Notes to editor
- The study was commissioned by a2 Milk UK and involved a survey of 300 UK-based adults that consider themselves dairy intolerant. The study took place from 21.02.14 – 03.03.14.
- a2 Milk will be discussing further #back2dairy
About a2 Milk UK
- a2 Milk was set up in New Zealand and is now headquartered in Australia, and has around 10 percent market share of the Australian fresh milk market.
- In 2012, a2 Milk UK was set up as a subsidiary with 20 a2 farms throughout Shropshire, Cheshire and North Wales. The farmers who set up as a2 farms were helped to DNA test their existing cows retaining those that were A2 and bringing in more A2 cows to supplement their herds – setting up the UK’s first sizable population of A2 cows.
- a2 Milk UK strongly believes in the benefits of milk and dairy both to individuals and the economy and is a strong supporter of UK Dairy.
- a2 Milk UK’s mission is to educate all consumers that not all cows’ milk is the same, and just because they’ve struggled with side effects from cows’ milk before, a2 Milk could be a different and very positive option.
- a2 Milk UK has hundreds of testimonials from people who have switched to a2 Milk and enjoy real benefits.
- a2 Milk farmers are paid a supplement above the rate they would normally receive for producing milk. The 20 farmers are strong personal advocates of the benefits of a2 Milk. (Interviews are available)
About A2 Milk
- A2 beta casein is the description of one of the major proteins in milk.
- All mammal milk, including human breast milk, goat’s milk and sheep’s milk contain the A2 protein.
- Originally all cows had A2 protein in their milk. Over the centuries and due to a fluke of nature the A1 beta casein protein has become the predominant protein in Western cows’ milk.
- There is a significant and growing body of research which supports the view that for a significant portion of the population the A2 protein passes through the gut faster and with less gastrointestinal issues
- Medically diagnosed lactose intolerance is a condition that affects a small segment of the population where there is an intolerance to the lactase or sugars in milk. Neither A2 nor A1 milk is recommended for sufferers.
- Likewise a2 Milk, like normal A1 milk is not suitable for those with a diagnosed cow’s milk allergy, lactose intolerance or galactosaemia.
 Calculated as follows: 20% of the UK population consider themselves dairy intolerant, amounting to 12.8 million people in the UK. The a2 study revealed that 57% of all these people have not been diagnosed, which amounts to 7.2 million people. Out of these, adults, 39% said they would not allow their children to drink cow’s milk, despite them not having an intolerance.
 Calculated as follows: The A2 study reveals that out of the 43% people that consider themselves as having been diagnosed as dairy intolerant, only 18% had actually been diagnosed ‘medically’ as dairy intolerant by their GP – this equates to 2.3 million people in the UK