The Breast Start in Life, Bar None!

Introducing ‘Freida’s Feeding Food’ – the UK’s first breastfeeding bar

  • A tasty and nutritious food bar specially designed for breastfeeding mums, created by a British mum

  • Based on an ancient recipe used by women in the Eastern world for hundreds of years

  • Just 187 calories, but packed with good fats and ‘galactalogues’ which are ingredients that may help boost your milk supply.

  • All-natural nutrition as nature intended – no need for extra added or fortified ingredients 


NURSING mums looking for healthy ways to make up the extra calories needed for breastfeeding are turning to the UK’s first milk-boosting breastfeeding bar.

The new ‘Freida’s Feeding Food’, from family health food firm Freida’s Pantry, is the first functional food bar designed to meet the needs of busy new mums.

The bar was created by British mum-of-three Sharon Kaur who based it on a traditional family recipe, used by Eastern women for hundreds of years to breastfeed and recover from giving birth.

Sharon’s oat, nut and seed-based bar is rich in Omega 3 and Omega 6 which are good fats for both babies and new mums. Each serving is also packed with ‘galactalogues’ which are ingredients that may help boost milk supply.

Sharon, whose family hails from the Punjab in India, worked with a top nutritionist to refine the traditional spicy flavour for Western palates, resulting in a delicious and nutritious food bar with a sweeter taste and flapjack-style consistency. Each bar is handmade in the UK from top quality ingredients and is only 187 calories.

On average breastfeeding mums need an extra 500 calories a day to keep up their milk supply, but many new mums admit to grabbing unhealthy junk food to keep up their energy.

Sharon, 38, from south west London, explains: “Freida’s Feeding Food is a quick and easy way to get the right nutrition you need to breastfeed. As a mum of three, I understand how busy life is with a baby, and you don’t always have time to eat properly. But pop one of our bars in your changing bag or keep them on hand at home, and you’ll know you’re getting a nutrition boost to benefit you and your baby.”

Nutritionist Sarah Noyce from Matters for Health who helped develop Freida’s Feeding Food added:

“Many of the milk boosting products available can be unappetising, for example vitamin supplements and medicines, and are often costly too. Freida’s Feeding Food is perfectly balanced to give mums what they need to potentially help improve their milk supply''

The new bars are on sale at selected stockists and through FreidaPantry.com with an RRP of £1.35. Mums should eat one a day for maximum benefit.

For more information, samples or an interview with Sharon, please contact Alana Caldwell at Sense on Alana@sensecommunications.co.uk or call 0203 551 3954.

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NOTES TO EDITOR


FOUNDED by mums to help other families, Freida’s Pantry bakes the most delicious – and nutritious – homemade food bars, so your family can get the nutrition it needs on the go.

All our products are made in the UK from top quality ingredients. For more information, visit FreidaPantry.com, follow us on Twitter @FreidasPantry, or visit Facebook at Freida’s Pantry

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