No time to waste - Brits say their time is worth £388 an hour on average

Research from the licensed minicab booking and comparison app, Kabbee has revealed that Brits consider their time is worth £338 per hour, on average, leaving no time to waste waiting around for buses, or cleaning their own homes.


The study, commissioned by Kabbee asked 1,000 employed adults in the UK how much an hour of their life is worth in monetary value, revealing the power of apps and why consumers use their Smartphone as an invaluable timesaving device.


Despite having broken through the glass ceiling in recent years, UK women still value their time at 15 percent lower than men value theirs (females said £315, compared to men who said £362 per hour).


The group that think their time is worth the most are those aged 18-24, who put the figure of £464 on an hour of their time, compared to those aged 45 to 54 who said £208 an hour.


The study also revealed the ‘average monetary value of one person’s time’ by city: 


Average value per hour

























The study was commissioned to celebrate the partnership with Housekeep, the award-winning online booking platform for regular home cleaners, joining Kabbee Treats Loyalty Programme, which gives passengers access to life-enhancing services and offers, which are rewarded based on the amount spent on minicab journeys.


Previous research from Housekeep showed that 70 percent of homeowners spend more than three hours a week doing household cleaning, tidying and chores, which amounts to a potential £1,164 worth of their time, based on the average being £388 per hour.  


Justin Peters, CEO and Founder of Kabbee comments on the value Brits put on their time:


“We know from previous research that one of the main reasons people use Kabbee is because we aggregate 70+ fleets, saving passengers from calling around for the best price, or to find an available cab. It’s all about time-saving solutions today, and that’s why we partner with a similar service like Housekeep.


“Last year we asked our users what they like most about Kabbee, and 82 percent said they love the life-enhancing treats that we provide through our Loyalty Programme so we’re always looking for new partners to join us to expand the treats we can offer.”


Avin Rabheru, Founder & CEO of Housekeep comments on the findings:


“Everyone's lives have become so busy, and multi-tasking has become the norm, meaning it's become even more difficult to find time for cleaning your home and those ‘I’ll do it later’ type chores - whilst at the same time coming to a lovely, sparkling home is an even better feeling. 


“At Housekeep, we pride ourselves on finding trustworthy, experienced home cleaners who go that extra mile to make life easier for householders. This study has confirmed our understanding of how busy people are, and how precious time is, making services like ours and Kabbee’s extremely valuable.”




For more information please contact the Kabbee press office at Sense Communications at or call 0203 551 3954.


Notes to Editor


  • The research was undertaken by national omnibus company Onepoll, from 25/02/15 to 27/02/15, to 1,000 UK employed adults.


About Kabbee:



  • Kabbee lets users instantly compare quotes from more than 60 leading London fleets – based on price, time, location and type of car – and then book and pay by cash, card or pre-paid account. This saves passengers time and money and increases fleet efficiency.


  • Kabbee was launched in June 2011 and has had more than 500,000 app downloads to date.


  • Kabbee has recently launched its ‘Kabbee Treats’ Loyalty Programme, which rewards its users with goodies from Kabbee and some great brands such as, Naked Wines, Pact Coffee, Hubbub, Housekeep, LOVESPACE, Bloom & Wild and La Gourmandina. The app’s top users are entitled to a selection of rewards, based on how many miles they have earned via Kabbee over a three month period. Kabbee’s users earn one mile for every £1 they spend, and earn more miles for referring friends to Kabbee, booking an executive cab or travelling to/from the airport.


  • Kabbee incentivises its users to earn credit with its Free Cabs programme. By simply sharing their referral code the user gets £10 free credit for any friend who makes their first new account booking and their friend will automatically get £10 free credit too! Please refer to full T&Cs.


  • Kabbee won the UK Mobile App & Design Awards for ‘Best Startup App’ in June 2014.


  • Kabbee was recently named as a ‘Future 50 Brand’ by Real Business, for being one of Britain’s most exciting and disruptive new businesses.


  • Kabbee’s CEO was awarded Bronze for Small Business Entrepreneur of the Year for the Great British Entrepreneur Awards.


  • Kabbee won Bronze for ‘Best Travel & Tourism App’, as voted for by The Appys Awards 2014.


About Housekeep


  • is the award-winning online booking platform for professional home cleaners.


  • Each cleaner is interviewed in-person, background-checked, English-speaking, experienced in home cleaning and has 5* customer reviews.


  • Housekeep look after the admin for customers, making it simple to book, manage and pay your cleaner online. There’s a member log in where you can schedule future cleans, add extra services, track your spare keys and rate past visits.


  • Housekeep was launched in January 2014 and has since grown to 1000s of happy customers.


  • Housekeep raised $1m investment just three months after launch from some of the UK’s best known VC and angel investors. This won the company best Angel-VC Deal of the Year 2014 at the UK Business Angel’s Association Awards.


  • Housekeep has won multiple other awards, including - The Guardian’s Start Up of the Year 2014; Startups 100 People’s Champion; Smarta 100 Start Up of the Year; Tech City News Start Up of the Year; Good Web Guide Website of the Year.


  • Housekeep was founded by Avin Rabheru, a former venture capital investor and angel investor. He was named on the shortlist for the Great British Entrepreneur Awards.


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