Research reveals that 60% of Brits couldn’t commit to detox plans in 2014

A recent study revealed that 60% of Brits ‘fall off the wagon’ by day 30 of the New Year and a shocking 20% give up eating healthily in the first week, failing to commit to their detox plans.

Sourced Market, London’s champion of high quality, locally-sourced produce has found that nearly half (46%) of Brits made a New Year’s resolution to eat more healthily in 2014, but only 16% successfully stuck to their detox plans for the whole year.

The research found that under 24s are more likely to consider healthier options, as 53 percent attempted to eat more healthily in 2014, but a quarter of them only lasted a week. The gender gap seemed to disappear when it came to getting rid of the body’s unhealthy substances last year, as 49% of women and 42% of men decided to detox, showing that men were just as eager to shape up for the New Year.

Here is the UK breakdown of those who made a New Year’s resolution to detox at the beginning of 2014:

  • Northern Ireland – 54%
    Scotland – 54%
  • Yorkshire – 53%
  • West Midlands – 52%
  • London – 48%
  • South West – 47%
  • North East – 42%
  • South East – 41%
  • North West – 40%
  • Wales – 39%

From 15th January, London’s Old Street Tube Station will be home to the UK’s first Retox Vs Detox Pop-Up. The pop-up has been designed by Sourced Market to allow customers to easily choose between health conscious and more indulgent options.


The UK’s first Retox Vs Detox Pop-Up will have colour-coded menus to assist the ‘retoxers’ and ‘detoxers’. For those kick-starting a new health regime in 2015, there will be a ‘green’ healthy menu, to include five-a-day salads, green juices and paleo egg muffins, all gluten and dairy free. For those that think New Year’s resolutions aren’t worth the effort, there will be a special blend of coffee from Mission Coffee Works, gourmet doughnuts from Crosstown and hearty meat pies.

Here’s a taste of what Londoners can expect on the colour-coded menus:




Gluten-Free Banana Bread

Timmys Pies

Green Detox Juices

The Ultimate Bacon Roll

Paleo Egg Muffins

Crosstown Gourmet Doughnuts

Five-a-day Fresh Salads and Soups

Craft Beer and Cider

Quinoa based grain-free breakfast cereals

London-Roasted Mission Coffee Works


Located in the Exit 3 of Old Street Underground Station, Sourced Market’s

Pop-Up aims to raise the bar and improve the quality of food available at London’s tube stations. The focus will be on all natural, real food from small producers, but at the same time with the option of a healthy or indulgent menu.


Nicola Shubrook, qualified nutritionist and Founder of Urban Wellness UK Ltd said: “January is always a great time to reflect on the previous year and adopt new and healthier habits for the coming year. The challenge is sticking to them! The key to any New Year’s resolution or change in habits is to make them achievable. If you set the bar too high, you’re more likely to fail, so start small and start slow.

“Health is always high on the agenda at the start of a New Year, but it can take up to nine weeks for a new habit to become automatic*. All too often we set ourselves too big a goal, in a bid to get quick results but this means we’re much more likely to fail, which is exactly why Sourced Market’s new pop-up is an ideal solution for both ‘retoxers’ and ‘detoxers’.”

Ben O’Brien, Founder of Sourced Market comments on the exciting launch: “Every year in Britain, there is massive craze over New Year’s resolutions and everyone becomes obsessed with calorie counting. At Sourced Market we focus on what I refer to as ‘real’ food – that is, great tasting food made with all natural ingredients. Some of our options are super healthy and some more indulgent. For me, the secret to healthy living is a balanced diet and maintaining a balanced diet is a lot easier if you allow yourself to indulge in a bit of a treat from time to time. We all have our weaknesses and you can only resist them for so long!

“The idea behind the Retox vs Detox theme is both to showcase the breadth of our offer and the great producers that we work with, but also to have a bit of fun with the idea of New Year’s resolutions and our willpower in being able to stick to them. Working with our nutritionist, we’ve sourced and developed some really tasty ‘detox’ options, so hopefully our customers will find it easier to resist that bacon sandwich or chocolate doughnut if they want to!”

Whether it’s for a take-away morning coffee or juice, a bacon roll, a hearty five-a-day salad or a great selection of craft beer, the Old Street Pop-Up is conveniently located right inside Old Street tube station.

The Old Street Pop-Up officially launches on 15th January 2015 and will run right through until 26th March 2015. The opening hours are 07:30 – 22:00, Monday to Sunday.

*Annual Food Trends Report by International Food and Restaurant Consultants Baum + Whiteman



For more information, please email Tashia at or call 0203 551 3954.


Notes to Editor

  • The research was undertaken by national omnibus company Onepoll, from 29/12/14 -30/12/14, to 1,000 adults in the UK.


About Sourced Market


  • London based Sourced Market brings the market experience to the masses – with a permanent market offering the best from Britain’s artisan producers.


  • Situated in the heart of St Pancras Station, Sourced Market also provides pop-ups throughout the year, at festivals and other venues across Britain.


  • Sourced Market was created to provide a permanent market space to encourage local food production, better reflect the seasonal nature of food, reduce food miles and packaging and help increase the diversity of food on offer.


  • Sourced Market caters to a new wave of consumers – those that have a focus on ethics and are drawn to independent suppliers and locally produced products.


  • Sourced Market was founded by two British food lovers who started their careers in the festival scene, delivering well sourced and tasty street food at events.


  • Sourced Market’s first event was the Innocent Village Fete in Regent’s Park in August 2007. Since then they have provided food at the Lovebox Weekender, Field Day, Secret Garden Party, Polo In The Park, Big Chill, Secret Cinema, the Olympic Sailing, British Summertime Hyde Park and many more.
Share, it makes sense