New British owned social publishing space, Woto.com, has appointed BPro™ Agency – Sense, to support its public launch and ambition to attract 100 million quality users by 2020.
Woto is a new type of social publishing solution that sits in the middle ground between Facebook, Twitter, blogs and websites. Woto combines the simplicity and intuitiveness of MS Word, with the immediacy of a social post, and the functionality of a website builder.
Woto is so simple to use, anyone can create a page and publish to the web in just three clicks. Users can create anything they want using a blank canvas or template. And best of all, it’s free.
Sense has been selected to support Woto because of its innovative approach, broad technology experience and passion for supporting the growth of British start-ups. The Sense team will manage all proactive and reactive public relations and communications activities to support Woto’s worldwide growth objectives.
Woto CEO and Co-Founder – Ian Collins commented on the appointment: “We looked at what felt like dozens of PR agencies, searching for a hunger; a desire to be exceptional, not just to succeed, and a willingness to try new things and be really creative. Sense took the time to qualify, gain knowledge, work things through and come up with a very plausible proposal even at a time when they knew the same or less than some of the other companies. This made Sense stand out and we are very confident they will help us get Woto whirling around the world.”
Woto CTO and Co-Founder – Ekin Caglar added: “Sense’s BPro™ approach appealed to us because of its ability to demonstrate some of the real value behind their campaigns – something other PR companies struggled with. We believe we can work with Sense to come up with a method to further quantify their campaign impact by utilising existing hard-data. Together, we are unstoppable.”
The team has already received impressive support from three major investors - Ingenious Ventures, Galata Business Angels, and Bartle Bogle Hegarty’s venture arm, Zag. Woto will be using this investment to help it launch with a bang into the mainstream at the beginning of 2015.
Lisa Malyon, Managing Director of Sense is delighted to be appointed: “As Brand Protagonists, Sense is delighted to get behind Woto and is determined to get it whirling worldwide. Woto bridges a major gap in the online publishing space, and we love that it is encouraging people to start sharing more meaningful content online.”
For more information, logos, images or interviews please contact Sophie Kurta at Sophie@sensecommuniactions.co.uk or call 07525 204402.
Note to editors
Woto is a British born company set up at the beginning of 2014 to bridge the gap between social media and website solutions.
Woto gives its users the chance to share their world with others, in whatever shape they choose without the limitations and frustrations of other social publishing apps but with all the simplicity and immediacy users have come to expect.
Where social media, websites and blogs restrict you in terms of space, layout, complexity and skill level, Woto allows everyday users to design and collate quality pages of content that reflect them, and meet their needs – IN JUST THREE CLICKS!
There are no privacy and ownership issues, ads, spam, rules and algorithms which can diminish the value of content and spoil the user experience, and best of all its free.
Woto can provide near real-time social and page view analytics as well as tools for transferring pages so you can collaborate with others to generate Woto content.
For more information on Woto please visit: http://woto.com/about
About Sense Communications
- Sense Communications was founded in 2011 by Lisa Malyon, a former journalist and publicist.
- Lisa began her PR career at Borkowski PR, before moving to the leading corporate and consumer campaigning agency, Blue Rubicon
- For more information about Sense Communications visit the website www.sensecommunications.co.uk